Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Will Work for Media Impressions.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Think of the cost of gas traveling for interviews, new work clothes and printing costs. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising. Propel Raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Mindful Marketing

SEPTEMBER 19, 2020

million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” ” For many companies, asserting such exclusivity is merely a matter of marketing communication, i.e., they simply say that they “specialize” and do nothing to support the claim.

Corporate 102

Corporate Consumer Employee Print 102