Solo PR Pro

OCTOBER 16, 2018

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. It All Starts with a Plan. The State of the Industry.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

5W PR

MARCH 28, 2018

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Trends to Watch in 2018.

Retail 60

Retail Trade Shows Consumer Trends 60

Beyond PR

MAY 8, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. People are skeptical of promises from brands, but not friends. Niche “micro influencers” represent the Goldilocks zone for many brands.

Marketing 45

Marketing Trade Shows Local B2B 45

The Hoffman Agency

MARCH 22, 2019

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before. The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

DECEMBER 30, 2017

It forced me to learn new skills in digital, it’s made me a better writer, I’ve met interesting people through writing that I’d have never met otherwise, and it’s enabled me to refine a skill that I believe is going very important to marketing over the next few years: audience development. This post just keeps coming up!

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. The vast majority of media relations hinges on relevancy.

Survey 170

Survey Media Relations Pitching Media 170

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. Plan ahead of time.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

The Hoffman Agency

MAY 23, 2018

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before. The result?

Trade Shows 28

Trade Shows Conference Industry Internal 28

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. In these cases, social media is usually an additional duty for one lonely marketer that is already overworked.

Media 97

Media B2B Groups Conference 97

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168