Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 1) How would you characterize the state of marketing in 2018? PR, marketing, sales and journalism. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

MARCH 15, 2021

YouTube just received accreditation from the Media Rating Council in the US for its work to protect advertisers from appearing on or aligned to content deemed inappropriate for paid ads. WhatsApp has invested $1m in 20 different research groups to study how misinformation spreads; it also deletes around 2 million accounts a month.

Google 119

Google Data Government Social Media 119

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. across 170 clients in Q4 2018 according to Epsilon; and. The closest thing to an open rate they have is a “read rate” which was 24% across all verticals in 2018. Constant Contact measures this by the highest open rate by local time.

Study 94

Study Marketing Data Analysis 94

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 59

Local Report Newspapers Government 59

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Three decades on I’m less positive. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Civil (@Join_Civil) August 24, 2018. The Wall Street Journal : $15.60/month month (after three-month promo offer).

Journalism 38

Journalism Newspapers Media Print 38