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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. Do you use social media like Twitter or Facebook to gather leads and story ideas?

Pitching 233
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Brands Bungle Response To Michael Cohen Scandal

ImPRessions - Crenshaw Communications

Cohen is under criminal investigation for improper business dealings, and Essential Consultants is the same LLC that disbursed the famous $130,000 payment to adult film star Stormy Daniels in October 2017. ” Cohen is a New York lawyer with a background in real estate, not regulatory reform or tax policy.

Brand 136
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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Here are some suggestions, based on insights from more than a dozen futurists and experts in politics, real estate, child psychology and marketing: Consider their generation-shaping event(s).

Groups 140
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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Your brand voice on Facebook. ” Take IBM, for instance.

Brand 111
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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Incorporating videos into your social media feeds certainly isn’t a new idea. Tours (ex: facility, office, real estate walkthrough). If not, you should. Square Format. Image credit: PEG.

Video 78
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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. Do you use social media like Twitter or Facebook to gather leads and story ideas?