Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? 1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Volume of work.

Survey 96

Survey Journalism Study Pitching 96

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 3, 2017

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. We recently secured a tier one hit on Marketplace Tech by American Public Media. Right Time.

Media 104

Media Training Technology Consumer 104

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 3) Multimedia boosts press release views. “A 5) Has freedom of the press deteriorated? “49% In addition, “36% are concerned about journalist safety.”. It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 5, 2020

That seems about right for this strange new dimension we are living in. There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching.

Pitching 85

Pitching Survey System Technology 85