PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future.

Privacy 60

Privacy Ethics Mobile Big Data 60

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Did you know?

Company 148

Company Tools Technology Software 148

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Sales is unsure of handing over its customer database for email marketing campaigns.

Marketing 87

Marketing Resources Technology Internal 87