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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

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PR Account Director Vacancy in Leeds

Prohibition

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance.

B2C 100
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Influencer Marketing – Owned or Earned?

The Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. Subscribe to the Digital PR Tips newsletter.

Marketing 138
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Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. What is Agile Marketing Again? Give our services a try. Talk to Us!

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. TBT any #pr #publicrelations pro’s remember the fun of these?? pic.twitter.com/c9tVwxoltY.

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PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. What’s one big trend you expect to see in the social media world in 2017? That’s what PR people need from PRSA.