Sword and the Script

JANUARY 21, 2017

When ESPN aired a video of its coach physically and verbally abusing his players, the once-internal problem went from bad to worse as the university received significant backlash from the campus community and the public—ultimately losing brand trust and confidence. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. TBT any #pr #publicrelations pro’s remember the fun of these?? Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. Over the years, you’ve morphed from a focus on public relations to one on social media and digital.

Insurance 60

Insurance Insurance Social Media Corporate 60