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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. We’re curious, too.

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How to Write High-Quality Press Release Content

Cision

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter, or Pinterest. So how do you keep them engaged?

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How to Write a Press Release That Converts

Cision

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Keep in mind that different pieces of your press release can serve different social media purposes: Post your images on Facebook, Twitter and Pinterest. So how do you keep them engaged?

Writing 293
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How to Spy on Your Competition & Steal Their Secrets

Cision

If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Cool infographics. Pinterest uses the intelligence of the robots to boost image recognition and search. What type of content are they creating? Nieman Lab.

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2016: The Year of Content Marketing

The Stalwart Blog

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. Register by April 22 and save $100. . It’s easy and it works to build reach fast.

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Best Practices in Social Media Content

5W PR

UnifiedSocial.com offers this great infographic on driving social success via mobile. comScore 2016 U.S. Pinterest: [link]. Cross-Platform Future in Focus. 7 – Analyze, Analyze, Analyze. Performing regular audits of your social media metrics allows you to hone in on what is really working (or not working) for your audience.