ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.
Cision
MARCH 1, 2016
What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Speed is crucial to crisis management. Health Business Elite , EBSCO host (accessed March 1, 2016).
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Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
Maxim Behar
SEPTEMBER 5, 2021
In the past, crisis management was very easy. To react quickly, you need to be perfectly prepared and go through often crisis management trainings. We used to do a big crisis simulation once a year, today we have such training with clients every two or three months. How do you think PR agencies will change? -
Beyond PR
JULY 20, 2016
Get local: Most of the media outlets you reach out to are focused on a specific audience. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Need some ideas?
Beyond PR
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
PR in High Definition
MARCH 25, 2019
When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive. Of course, our son forgot to mention Daddy was away with Mummy at the time – and I haven’t let him forget it since!
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