ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. And then there’s Uber.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. From the August 31, 2016 issue of Credit Union Times Magazine.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Maxim Behar

SEPTEMBER 5, 2021

Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy. To react quickly, you need to be perfectly prepared and go through often crisis management trainings. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

PR in High Definition

MARCH 25, 2019

When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive. Of course, our son forgot to mention Daddy was away with Mummy at the time – and I haven’t let him forget it since!

Study 48

Study Crisis System Reputation 48

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Agencies and organizations today have the benefit of scouring the world for the talent best suited to a vacant position, rather than sourcing from the pool in their local backyard.

Marketing 189

Marketing Content Marketing Data Social Media 189