Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Speed is crucial to crisis management.
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Doctor Spin
FEBRUARY 22, 2024
Manage issues before they escalate and become real problems. Gather actionable insights from data analysis and focus groups. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. And these groups are rarely convinced by marketing messages. link] 10 Coombs, W.
Stuart Bruce
OCTOBER 6, 2016
The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. Investment in education and talent is the only answer to this challenge”.
NewsWhip
NOVEMBER 2, 2021
The research shows that companies managing a brand crisis often have an opportunity to get ahead of the most damaging narratives before becoming immortalized in public opinion. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Rising audience-side misinformation.
Beyond PR
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
Sword and the Script
JULY 2, 2019
new research from staffing firm The Creative Group shows. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As h) Crisis Management – Q&A with a PR Pro via TVEyes. there’s a lot you can do to prepare for a crisis.
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