Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 16, 2015

Social Media Configuration. Hidden in Google Analytics is a way to set up your social media channels so that Google Analytics tracks the content that you share on social channels and splits it up from other’s shares of your content on the same channels. Chel Wolverton. Integrated Services.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” ” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. BORING PRESS RELEASE BINGO IS BACK! Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Data 68