article thumbnail

AdTech NY 2016 Wrap

Flack's Revenge

Sigmoid – Big data analytics, applied to advertising (and other markets). Daniel Elder (@DanMacMan) November 3, 2016. David Polinchock (@polinchock) November 3, 2016. Sarah Fay (@sarahfayboston) November 2, 2016. Sarah Fay (@sarahfayboston) November 2, 2016. Priya Mony (@Priyster) November 2, 2016. “On

Mobile 166
article thumbnail

European Communication Monitor: a 15-year retrospective

Wadds Inc.

Digitalisation and data The webinar examined the issue of digitalisation and big data, marking a shift toward a more data-driven public relations practice. Big data and algorithms. since 2016, [have] kept a very high position in our discussions," said Tench.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. to $3.97) per share.

Ethics 261
article thumbnail

Cision Moves to Accelerate Pace of Innovation

Cision

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions.

article thumbnail

How AI is Changing the Face of Marketing

Critical Mention

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

Marketing 118
article thumbnail

Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. VR users will be able to test and try on products as if they were in a physical store.

article thumbnail

5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.