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AdTech NY 2016 Wrap

Flack's Revenge

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Sigmoid – Big data analytics, applied to advertising (and other markets). Daniel Elder (@DanMacMan) November 3, 2016. David Polinchock (@polinchock) November 3, 2016.

Mobile 166
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How AI is Changing the Face of Marketing

Critical Mention

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation. SCHEDULE A DEMO.

Marketing 118
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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. An insider’s view on events and press conferences.

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5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52