Remove 2016 Remove Big Data Remove Customer Service Remove Technology
article thumbnail

How AI is Changing the Face of Marketing

Critical Mention

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. ” The rise of customer segmentation. Customer service and Chatbots (15%).

Marketing 118
article thumbnail

Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106