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2016 – A Year in Traditional Media

Shift Communications

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. After the piece above went live, I sent Brandt a handwritten thank you note which went a long way with him – because of this, he ended up including Blink in an additional two articles ( here and here )”.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. Our clients range from major international companies and well-known brands through to smaller specialist businesses. Instagram: 28.8m.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Stay tuned in 2016! The archive indexes papers from 1980 back to the paper's founding in 1851. Source: Unzipped ).

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Healthcare Public Relations

Presspage

In this article, we outline steps you can take to build a successful healthcare newsroom. There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. It is an industry which moves slowly and cautiously.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. December 2015: One Bold Content Marketing Prediction for 2016.

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