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Online Reputation Management Guide for 2015

The Proactive Report

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Find out what is being said online about your brand, your employees and your executives. Ask them to rate your business and the employees they dealt with. I totally agree.

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3 Pillars of Success in Digital Marketing

The Proactive Report

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. So invest in getting your employees and/or outside resources up to speed on their digital skills.

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Public Relations Objectives

Doctor Spin

Learn more: Investor Relations (IR) Digital PR (Sometimes referred to as “Digital Communications,” “Online PR,” or “Online Communications.”) “Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.” link] 9 Mishra, K.,

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Five Signs You’re Too Focused on Meaningless Vanity Metrics

Rock the Status Quo

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. If you haven’t created your 2015 strategy yet -it’s time. (I Digital PR' It matters.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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What is a Press Release and Why is It Important?

5W PR

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . Newsworthy.

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 1) Visualize how people engage with your site.

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