Remove 2015 Remove Brand Remove Crisis Communications Remove Reputation
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Start 2015 Off Right…With a PR Plan!

Reputation Us

The post Start 2015 Off Right…With a PR Plan! The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of your company’s PR efforts and prepare for the next 12 […]. appeared first on LTPR.

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Navigating Scandals and Setbacks: The Ultimate Guide to Crisis Management in Food PR

Prohibition

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

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4 Creative PR Ideas for Crisis Communications

Sword and the Script

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

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How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

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Effective Strategy Starts With a Robust Communication Plan

Stern + Associates

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. Communication is a strategic general management function and such an important tool. How Does Your Organization’s Reputation Stack Up?

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Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.