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How Condé Nast Italia uses NewsWhip’s real-time data to spot trends and engage audiences

NewsWhip

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Start thinking about the news events that create an opportunity for you to comment.

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The Art of the Comeback: How These Companies Returned to Prominence

5W PR

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. By 2013, more passengers were flying Delta than any other airline.

Company 87
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The Implications of the Growth of Social News

Cision

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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7 Inspiring Brand Marketing Campaigns Designed to Change the World

MaccaPR

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48
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Are we still over-relying on media relations?

Communications Conversations

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. Just give this shocking post a read.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

As of 2013, 3 percent of the U.S. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change. Prepared for a brand crisis? Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120