PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. People want to be proud of their employers and this gives them an opportunity to do that publicly. Talk to Us !

Study 139

Study Media Relations Media Measurement 139

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. So, why are they writing about it?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. To date, the AOC series has raised over $50,000 for charity.

Interviews 50

Interviews Marketing Financial Insurance 50

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Here, here! 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Hoffman Agency

NOVEMBER 14, 2019

Senior Account Executive Sarah Collins highly recommends this title for those interested in true crime, “This story seems like something that could have taken place in the 1950’s maybe, but not 2012! An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment.

Storytelling 28

Storytelling Education Television Government 28