PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 140

Study Media Relations Media Measurement 140

The Stalwart Blog

FEBRUARY 24, 2015

wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/ . This total room night volume may not necessarily be great but every televised game is a commercial for San Diego. The Chargers are also a part of our civic pride and a rallying point for many in our community! Image Source: https://saamfarahmand23.wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/

Brand 60

Brand Branding Tourism Insurance 60

PRSay

SEPTEMBER 2, 2016

How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? I think tapping into those that are knowledgeable about the area, those that can help educate on best resources to utilize to get your message out. We have people in-market who are talking about us. They are speaking on our behalf.

Sports 68

Sports Education Construction Television 68

PRSay

SEPTEMBER 26, 2016

Designate a spokesperson : As with all crisis situations, when those in sports and with teams are faced with tragedy, a part of your plan should include who the designated spokesperson is as well as those who speak with the player’s family and community.

Sports 60

Sports Conference Social Media Crisis 60

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead.

Storytelling 60

Storytelling Social Media Sports Strategy 60