Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 144

Study Media Relations Media Measurement 144

PRSay

SEPTEMBER 2, 2016

How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? We need to get that message out. I think tapping into those that are knowledgeable about the area, those that can help educate on best resources to utilize to get your message out. We have people in-market who are talking about us.

Sports 68

Sports Education Construction Television 68

PRSay

SEPTEMBER 26, 2016

Designate a spokesperson : As with all crisis situations, when those in sports and with teams are faced with tragedy, a part of your plan should include who the designated spokesperson is as well as those who speak with the player’s family and community.

Sports 60

Sports Conference Social Media Crisis 60

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Communication, writing and critical thinking skills are what I look for most in a prospective hire. I started my PR career on the agency-side and the experience there is invaluable.

Storytelling 60

Storytelling Social Media Sports Strategy 60