Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. 2) Earned media can drive sales.

Study 144

Study Media Relations Media Measurement 144

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun?

Sports 68

Sports Education Construction Television 68

PRSay

SEPTEMBER 26, 2016

Designate a spokesperson : As with all crisis situations, when those in sports and with teams are faced with tragedy, a part of your plan should include who the designated spokesperson is as well as those who speak with the player’s family and community. If they see you unraveling, it doesn’t exude a great deal of confidence.

Sports 60

Sports Conference Social Media Crisis 60