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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? They are speaking on our behalf.

Sports 68
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.

Sports 60
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. Communication, writing and critical thinking skills are what I look for most in a prospective hire.