Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community 79

Community Customer Service System Guidelines 79

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Polaris

JUNE 24, 2016

Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. Instead of coming clean about the hack when it happened in 2012, the company remained silent. How to Tell Your Customers about a Data Breach. #1 million of their users passwords. What happened and how?

Communications 119

Communications How To Crisis Survey 119

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. 2012, May 17). Stuffed giraffe shows what customer service is all about. Ritz-Carlton. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 106

Data Meeting Measurement Guidelines 106

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40