Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The idea is to get them to share more than just links, and to start real engaging conversations with each other.”

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 17, 2019

You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JULY 11, 2017

The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors. Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. The 3 Causes of Marketing without Authority .

Marketing 66

Marketing Leadership B2B Survey 66

PR 20/20

JULY 31, 2018

So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. Q: How did you communicate the new digital direction internally? We needed buy in from engineering, product management and customer service.

Marketing 42

Marketing Leadership Engineering Education 42

MaccaPR

FEBRUARY 10, 2015

January 30, 2012. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling? Taylor’s 2012 album was titled simply, “Red,” a name chosen because Swift said the name captured “all the different emotions that I’ve experienced in the last two years.

Social Media 48

Social Media Marketing Media YouTube 48

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 79

Data Meeting Measurement Guidelines 79