7 Rules for a New Era of Communications
PRSay
JANUARY 6, 2021
We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Awe is the second most viral emotion.
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