2012 Advertising Corporate Measurement 
Onclusive
AUGUST 10, 2018
I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.
PRSay
OCTOBER 25, 2017
3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand.
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Sword and the Script
OCTOBER 22, 2019
I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. 66% said newspapers.
Communications Conversations
APRIL 21, 2015
Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? ” The financial crisis of 2012? Tough to measure success here without seeing Target’s analytics. Yeah, didn’t think so). Remember the last time Target “took a big PR hit?”
Onclusive
MARCH 21, 2018
In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?
PR 20/20
MAY 12, 2016
The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values. A public-facing CEO.
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