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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic. So what is newsjacking?

Ethics 182
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

After about six years of covering town council and school board meetings, local business and sports, I accepted a position at Transport Topics in 2011 and relocated to the greater Washington, D.C. Also, always take a moment to double check name spellings before you hit send on an email. I was raised on a small family farm in northwest Ohio.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I've taught at NU since 2011.

Education 107
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. In senior roles media relations and campaigns are equal second (48%).

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.