PR Winners: The Best Stories of 2018
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. It wasn’t a PR campaign, but the rescue of 12 young soccer players and their coach from a cave in northern Thailand tops my list of inspiring 2018 events that offered real-life storytelling lessons.
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