Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline.

Reddit 177

Reddit Software B2B Technology 177

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Imagine explaining trying to explain that to a time traveller from 2010.

Reputation 88

Reputation Social Media Reddit Media 88

Deirdre Breakenridge

FEBRUARY 2, 2015

I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. In the pre-Internet era, audiences were restricted to a few sources of content — TV, radio, and print — and only a select group of people who were chosen to be heard. My answer was, “No.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. based provider of briefings for corporate and government executives, for $71.8

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. Do we really want that? What do you think?

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145