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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The portion of communication heads and agency CEOs with an annual income over €150,000 stays relatively stable since 2009 (between 13.4 . #1 Visualisation in communication. But only 4.6% and 9.6%). #10

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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

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How Statistics Can Improve Your Social Media Strategy

Cision

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. million Facebook fans (up from 9 million in 2009). Generally, this isn’t a computational error, it is an error of sample set. Any post that Jim’s plumbing sends out may reach 1-5 percent of his “fans:” 30-150 customers.

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E-Detailing in Global Pharmaceutical Communications: Not Just for Sales Anymore

ISEBOX

Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Infographic: Millennials and Social Commerce. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.

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Influencer Relations: Magic Middle vs. the A-List

Sword and the Script

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. An infographic from the complete study follows below ( click here or image for higher resolution ). Role Reversal: The Magic Middle Finds You. New influence is transformative.”. Want 10x from your PR agency?