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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Source: Nursing Times 3 Smith, R.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. How long have you been in journalism and how did you get started? Sometimes it’s better to blow them away with compelling insights and data. My pathway was very typical. I used the G.I.

Meeting 90
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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

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Maxim Behar in the business podcast "What Money Can Do"

Maxim Behar

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. These are great people, very ethical, very punctual.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. To this day, I joke that if I have to defend my title in this crazy and unpredictable year, I will have to work around the clock. What does it do?

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The four Ps of public relations leadership

PR Conversations

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. She is editor-in-chief of the Journal of Communication Management. Here are the four P cornerstones where my thinking sits right now.