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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure.

Ethics 80
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock. But a good reputation is about more than having a good balance sheet.

Banking 60
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock. But a good reputation is about more than having a good balance sheet.

Banking 60
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Behind the Headlines With Rich Oppel

Cision

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. Demanding because social media means anyone can become a “journalist,” even those with no experience or schooling in ethics, accuracy and context.

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Behind the Headlines With Scott Beaudoin

Cision

So I think I would say I’m a consumer marketer by trade, but a purpose-driven communicator by passion. So I always feel that, and I learned it at Cone, standing for something more than the products and services they provide can really go a long way in providing a point of differentiation to the marketplace with consumers.

Corporate 120
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” The Mole (TV Series, 2001–2008). Source: Industrial Marketing Management 4 Tong, P., & Crosno, J.

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PR: Less Elitist Than Ever

Maxim Behar

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64