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PR: Less Elitist Than Ever

Maxim Behar

Public relations was never an elitist industry; today, it is less so than ever. The public landscape is dominated by the language of online communication and social media in particular. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64
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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Although, I didn’t know that.

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

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What We Can Learn From World Cup PR Disasters

Critical Mention

The coach stepping to the podium to courageously accept responsibility for the team’s defeat in public showed not only his strength of character, but also helped restore a sense of pride among the Brazilian people with a hope for a better future in football. The referee eventually made waves when he released his book in 2007.

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The rise and fall of undercover bully Chrissy Teigen

Mark My Words

Stodden, who first came into the public eye in 2011 as a 16-year-old wed to 51-year-old actor Doug Hutchinson, brought the scandal to light on May 10 in an interview with the Daily Beast. In 2013, Teigen publicly called “Teen Mom” star Farrah Abraham “a whore.” million followers on Twitter and 34.8 He was soon given his marching orders. “I

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Storytelling Returns to Marketing

David PR Group

Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. DavidPRBlog Chip Bergh corporate communications lebron james Levi''s marketing public relations sustainability'