Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. I experienced this firsthand when optimizing a local service website for voice search. Were they looking for baking recipes or the nearest bakery?

SEO 85

SEO Mobile Engineering Ethics 85

Communications Conversations

AUGUST 11, 2017

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). FACT: Local media continues to struggle as well. SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007. The 10 pm local news. A whole lot, methinks.

Media Relations 87

Media Relations Media Local Leadership 87

PR Conversations

JUNE 20, 2015

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40

Communications Conversations

MARCH 11, 2015

As a result, we’ve seen everything from local tech nerd and new space150 VP of everything, Greg Swan, Meerkat a car wash (see above) to folks like Gary Vaynerchuk setting up advance Meerkats of his #AskGaryVee show. It’s capitalizing on an already hot trend. Much easier and more intuitive than Twitter was back in the 2007.

Twitter 60

Twitter Marketing Tools Storytelling 60

Waxing UnLyrical

MARCH 14, 2011

In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. What links or separates two local political organizations? Guest post by Frank Strong. Twitter, which was founded in 2006, didn’t exist when I left.

Community 109

Community Training Social Media Twitter 109

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. This is the time of year we see trend posts galore! Let’s hear more from this Rock Star.

Energy 68

Energy Corporate Travel Internal 68

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35