article thumbnail

Why Advertising Isn’t Dead

Cision

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. It is just a matter of with whom and what manner of content they create.

article thumbnail

Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Information overload occurs when you try to consume too much knowledge or data at once. In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007. What is information overload? It’s no wonder we so often feel overwhelmed.

article thumbnail

How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

In 2007 ‘Silent Discos’ were the next big thing. 3D printed cupcake anyone? It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another.

Trends 59
article thumbnail

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Let’s go back in time five years to 2007. If your idea is good enough, consumers will pay in advance (but you have to give them a deal). Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small.

How To 81
article thumbnail

Junk Mail, Junk News

Bad Pitch Blog

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. COMPANY recently announced the details at their annual franchise convention.

Local 40
article thumbnail

Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Now, 10% of it is in print, the other 90% is on the social media platforms. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. I printed it with indigo and somehow, it has been associated with the written word ever since.

Hotels 64