2007, Consumer, Media and Media Relations

Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

AUGUST 11, 2017

Mainstream media still dominated the landscape. Where no platform or media dominates. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. Sure, mainstream media still have huge reach today. You guessed it.

Media Relations

Media Relations Media Local Leadership

What’s Trending for 2023?

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Pay attention to top users and keep them engaged on these social media platforms. As media relations professionals, the least we can do is ease their burden. Reevaluating Twitter. Paid internships are essential.

Trends

Trends Pitching Twitter Nonprofit

Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching

Pitching Media Media Relations Writing

Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. I have supervised the Automotive News collegiate internship program since 2007. What are we are we not consumed by?

Automotive

Automotive Web Meeting Media

Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. Their businesses are often all-consuming, back-breaking and require full family support. I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market. Instagram – cv_eschueller.

Groups

Groups Meeting Transportation Media

Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. From freelance to firm. I believe in specialization,” she says.

Meeting

Meeting Retail Groups Hotels

Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. Bob Geller: It is more than releases, events and media relations.

Agency

Agency Strategy Crisis Management Pitching

How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media

Social Media Marketing Media Storytelling

Good Pitches, Social Media bring Chevy Success

Bad Pitch Blog

OCTOBER 2, 2006

Subject: chevy''s trying more co-creation Kevin- Some lucky (and talented) Gen Yers will create Chevy’s 2007 Super Bowl Ad. Clearly Targeted, Highly Relevant Nellie took the time to learn that I write about the Super Bowl, advertising and social media. Any sports PR folks doing a search on “Super Bowl” in Media Map might also find me.

Social Media

Social Media Pitching Media Sports

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations

Media Relations Social Media Media Real Estate

Junk Mail, Junk News

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. It won’t give you a hangover, but it won’t get you any media coverage either.

Local

Local Pitching Advertising Advertising

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Marketers look to champion consumers…to tell their companies’ stories.

Construction

Construction Internal International SEO

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications

Communications Analysis Web Handbook

How to Get On in New Communications: Be Nice

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales.