Don’t Let Breaking News Steal Your PR Thunder
ImPRessions - Crenshaw Communications
JULY 14, 2016
A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day, or big pop culture events.
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