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How Can Financial Services Organizations Use Social Media?

wiredPRworks

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Barbara Rozgonyi on Instagram.

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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Because that seems to be one of the themes in the FT piece.

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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception.

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Google News: a new way to spread the story

Presspage

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. You can increase your chances by including expert quotes and opinion, as long as it is not a business advertisement or a promotional piece.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. Twitter supplied raw data for an 11 year period from 2006 to 2017. But these are exceptions and not the norm.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers.