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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8

Handbook 192
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

Long one here, so bear with me: October 2005. I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists.

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Maxim Behar - special guest appearance in the local Shumen TV

Maxim Behar

PR and media expert Maxim Behar shares his dearest memories of the time he was living in the city of Shumen, valuable friendships he has made there, and why he always comes back with pleasure. It was very rare for a trainee to discuss anything with the editor-in-chief of Bulgaria’s biggest newspaper at the time.

Local 59
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Behind the Headlines With Jody Fisher

Cision

We live in a world of instant gratification — with digital media teaching us to expect everything, right now — and so we have to counsel clients to understand that success doesn’t mean pushing a button and getting a result; that getting to their goal may take more than a news cycle or two. Finally, having patience is a must.

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The Complete Guide to PR Stunts

5W PR

The result was a powerful social media response along with plenty of hype for the cars. Of course, though people weren’t pleased with the change – the result was a lot of conversation and plenty of media attention for IHOP. In 2005, Snapple tried to make the world’s largest Popsicle. The IHOP Name Change.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112