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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191
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Owning public relations as a management discipline

Wadds Inc.

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. You can’t blame the professional associations although they have a leadership role. You’ll understand while I side with the CIPR.

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Carbon bandwagon

Stephen Waddington

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. As far back as 2005, BusinessWeek devoted a cover feature to blogs that included the words: “Your customers and rivals are figuring blogs out. Not at a press event. Not in a news release.

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World Communicators Want Your Questions

Landis PR

A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa, Australia to Denmark, Ireland to Argentina, and everywhere in between.

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World Communicators Want Your Questions

Landis PR

A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa, Australia to Denmark, Ireland to Argentina, and everywhere in between.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60