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Behind the Headlines With Lynda Fernandez

Cision

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. How did you get your start in PR?

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The Complete Guide to PR Stunts

5W PR

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. In 2005, Snapple tried to make the world’s largest Popsicle. With the posters, the longer someone blew out their breath, the more of the message they could see on the post.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Partner with a local influencer to promote your business on social media. David should leverage the surprise element and not advertise his advantage beforehand. Offer free consultations or advice sessions to potential customers. Write a white paper or research report on a topic related to your industry. McGraw-Hill Education.

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The Urgency for Marketing to Change. Now

PR 20/20

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. In 2005, the beverage giant was a major sponsor of Formula 1 racing. This is what marketers call return on investment (ROI) of marketing.

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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

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Digital Diplomacy

Waxing UnLyrical

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. So I moved here from San Francisco.

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Maxim Behar - special guest appearance in the local Shumen TV

Maxim Behar

Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates. I have really interesting guests here from the advertising business. A very successful figure from our town and country. From Spain”.

Local 59