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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20.

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The Complete Guide to PR Stunts

5W PR

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Community Involvement. In 2005, Snapple tried to make the world’s largest Popsicle. What Makes a Successful PR Stunt? What Steps Do You Take to Create a PR Stunt?

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. Host a customer appreciation event with personalised gifts and special deals. Spector, R.

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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. My favorite book is….

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Digital Diplomacy

Waxing UnLyrical

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. So I moved here from San Francisco.