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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

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Public Relations Objectives

Doctor Spin

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Public relations: State of the field. Source: Public Relations Review 3 Turk, J. Public Relations for Marketing Professionals, 83–96.

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The 3 Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. To summarize, executives can correct these three media mistakes by making sure their responses are externally focused, positive (when appropriate), and tight.

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The Three Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. Well, it’s complicated. But as for generating “bad publicity” on purpose, I’d suggest leaving any such advanced (and highly volatile!) PR strategies to professionals. For questions or PR support, contact me via jerry@spinfactory.com. 3 Chryssochoou, X.

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How This All Got Started*

Bad Pitch Blog

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.