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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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In Memoriam: Howard J. Rubenstein

PRSay

When the New York Philharmonic made its historic visit to North Korea , Rubenstein arranged all media-related aspects of the trip — including the creation of a cable infrastructure across Pyongyang to broadcast the tour. A PR career starts in Brooklyn .

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Public Relations Objectives

Doctor Spin

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Public relations: State of the field. Source: Public Relations Review 3 Turk, J. Public relations: State of the field. That’s marketing !

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10 Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

” • Deborah Radman, APR, Fellow PRSA, class of 2004: “Gratitude is the root of happiness. Whether it was media relations early on in my career or starting Pineapple later on, I am continually reminded that positive outcomes are the result of being polite and being persistent.

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The 3 Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. To summarize, executives can correct these three media mistakes by making sure their responses are externally focused, positive (when appropriate), and tight.

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The Three Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. To summarize, executives can correct these three media mistakes by making sure their responses are externally focused, positive (when appropriate) and tight.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

The most fun was a feature I wrote about the “Right to Repair” around 2004. There’s plenty of innovation going on with diesel and alternative fuels, yet it’s in the background as electric and autonomous vehicles are grabbing the headlines. Describe the craziest or most fun story you have worked on.