PRSay

APRIL 13, 2021

I learned that it was because I could not articulate the communications objectives, strategies and tactics that brought the multibillion-dollar firm’s products to life in the eyes of the target audience. At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta. She earned her credential in 2001.

Telecommunications 197

Telecommunications Community Ethics Financial 197

PRSay

MAY 10, 2017

I was lost in the ideas of paid and unpaid media, direct mail and community relations. Earning the APR in 2001 gave me credence in an office of scientists and engineers who had their PEs. When I found a firm who did that, I relentlessly pursued a position there until I think I wore them down and they offered me one.

Engineering 109

Engineering Sports Measurement Meeting 109

Rock the Status Quo

NOVEMBER 11, 2015

But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story. So I guess I specialize in outcome-based, measurable Social PR. So I convinced my boss to give me a tiny budget for a community-based effort.

Crisis 100

Crisis System Education Community 100

Sword and the Script

APRIL 16, 2019

Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. The coverage of PR technology in most trade publications serving the PR community is quite is slim. Surveys of the PR community or reporters ( like this one ). Product reviews – hands-on testing.

Survey 72

Survey Technology Corporate Financial 72

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

NOVEMBER 14, 2010

Youre right: blogrolls are static backwaters and I tend to favor those whove been blogging about public relations longer (I started in 2001) - and miss out on some new and interesting voices. Mark as read Approve comment Thanks for the link - but even better, thanks for making contact through the link. These fine folk did: Jan.

Blogging 85

Blogging Facebook Twitter Measurement 85