PRSay

APRIL 13, 2021

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? My employer was growing, and our C-suite leaders needed an easier way to swiftly understand communications initiatives. Or so I thought.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 103

Survey Media Relations Corporate Communications 103

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

PRSay

MAY 10, 2017

I wanted the chance to convince larger groups of people to care about the environment, so I looked for a job in environmental communications. I was lost in the ideas of paid and unpaid media, direct mail and community relations. Earning the APR in 2001 gave me credence in an office of scientists and engineers who had their PEs.

Engineering 109

Engineering Sports Measurement Meeting 109

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. At the same time, more than half (54%) said proving value or ROI of communications to the business.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 71

Survey Technology Corporate Financial 71