Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Waxing UnLyrical
MAY 15, 2018
When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.
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